The evolutionary brainstorming: do it as your brain was wired to do it

  1. You have probably been in many brainstorming meetings where you encountered one of the two following scenarios:
  2. “Dear colleagues, what are your ideas on this project…”, followed by a long silence, as if there was a brainstorming switch to turn on;
  3. You suggest an idea and immediately someone is saying: “No, this is not possible, it’s not a very good idea!”.

These two scenarios gather the two main pitfalls of effective brainstormings: priming and judging. Continue reading “The evolutionary brainstorming: do it as your brain was wired to do it”